Introduction & General Terms

Your privacy is important to us. It is Good Auto Blog’s policy to respect your privacy regarding any information we may collect from you across our website, GoodAutoBlog, and other sites we own and operate.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

This policy is effective as of 5 December 2020.

Who we are?

We are a small company based in London that’s building its value from the ground up. GoodAutoBlog is the car news title, delivering the big motoring news stories, scoop pictures, drives of new cars, and in-depth car reviews – FIRST! Good Auto Blog is a conclusive car reviews brand, assessing more cars than any other automotive brand out there.

In short, at GoodAutoBlog, you’ll be able to stay up to date in the automotive world with daily news articles, car reviews, the ups and downs of prices, and much more on our dedicated blog that have the sole purpose of keeping the car lover’s trendy. In short, you’ll have the privilege to review end enjoy any discussion and the latest happenings about the automotive world, especially in the UK.

GoodAutoBlog shares precisely the same aim as the magazine – to bring car enthusiasts the latest news and reviews.

Data we collect through your use of our websites

We may collect information about how you use our websites or other content online, and the device(s) you use to access the services. This includes collecting unique online identifiers such as IP addresses, which are numbers that can uniquely identify a specific computer or other network device on the internet. Anonymous data will be recorded for the purpose of reporting web traffic statistics, advertisement ‘click-throughs’, and/or other activities on our sites. We may receive information about you from any third parties we may partner with through the use of cookie technologies to personalise advertisements for goods and services.

How we use your data

We may use the information you share with us and the information we collect through your use of our sites in the ways described below and as described at the time of capture.

Newsletters

We will use the details you have shared to send you the newsletter to which you have subscribed. We will not add them to any marketing lists, unless you have consented to this.  We will provide a way for you to unsubscribe on every newsletter we send to you. Details you share with us for the purpose of newsletter subscription will never be shared with a third party.

Events

We will use the details you have shared to manage your registration and entry into our event. This may include contact via telephone, email, SMS and post with information relating to the event you have registered to attend. Your data will not be added to any marketing lists unless you have consented to this, and will only be shared with a third party where they were named at the point of data capture and you explicitly agreed to the sharing of your data or where they are a third party who we have appointed to manage the delivery of the event.

Research

We may use the information you provide to invite you to participate in surveys and focus groups about our products, advertisers and services. Participation is always voluntary and the answers you provide are anonymous and aggregated to support our learnings and inform changes we can make to improve our products and services. Your data will not be added to any marketing lists unless you have consented to this and were informed at the point of capture and will only be shared with third parties where we have appointed them to manage research activity on our behalf.

Occasionally we get paid by commercial partners to carry out research on their behalf. In this situation, the data we share with them will be anonymous however we may share your personal data with specific commercial partners where they were named at point of capture and where you agreed to the sharing of your personal data with them.

Direct Marketing

We may use the details you share with us to send you offers and promotions by email, post, telephone or SMS wherever we have legitimate interest grounds to do so and where you have not objected. We will provide a way for you to opt-out of receiving marketing promotions both at the time of data capture and every time we contact you thereafter. You can also email privacy@goodautoblog.com to request your details are suppressed from all promotional campaigns. We won’t use your personal data for marketing purposes at all if you’ve told us not to.

Demand Generation

We may use the details you share with us to send information to you through email, post, phone, SMS and other channels. We’ll send you relevant assets or content we feel would be of interest to you. Our trusted partners and clients from across our brands may also want to share offers, information, and services with you that they feel would be of particular interest. At all stages you’ll be able to opt out of our processing of your data.

Legitimate Interest

We may process your personal data on the basis of a legitimate interest after carefully considering the balance between your rights and the benefit of the purpose for which we intend to use your personal data. These legitimate interests may include: –

  • Promoting similar products or services, via direct marketing activity, that we have identified may be of interest to you based on your history of interaction with us and where you have not opted out of receiving such information.
  • To manage suppression and unsubscribe requests received from you.
  • To invite you to participate in research surveys about our products or services to help us improve these.
  • For statistical and data analytics so we can improve the products and services offered to you.
  • To personalise and improve our services to you by using insight regarding your purchase or communication history with us.
  • To identify and prevent fraudulent behaviour.
  • Using your data to help find similar audiences through the use of Facebook’s audience function and Google customer match
  • Identifying usage trends and determining the effectiveness of our campaigns to improve targeted advertising.

Whenever we process data for these purposes, we will ensure that we always keep your personal data rights in high regard and take account of these rights.

Cookies and how we use them

“Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We use cookies for a number of reasons:

Strictly Necessary Cookies – These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set-in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information

Performance Cookies – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All the information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies – These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies – These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies – These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools. 

Analytics

GoodAutoBlog uses Google Analytics as its primary solution for tracking website visits, interactions, and events. GoodAutoBlog uses website analytics data to help improve the way we deliver content and online experiences to visitors.

For full details on how Google processes your data please visit: https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008

Online Advertising

A certain amount of this advertising is tailored to the individual user, as a practice known as “Online Behavioural Advertising” which uses cookies to discover general information about the pages you visit. This keeps many of our websites and services you use free of charge. Our advertising delivery systems and partners use the limited information available to it to serve adverts to you, which it believes are relevant. It does not collect personal information such as your name, email address postal address, or telephone number.

From time to time, GoodAutoBlog may share this aggregated data with our advertising partners. This could mean that when you are on other websites you are served advertising based on your behavior across GoodAutoBlog titles or you may be served advertising based on your behavior on other sites.

Behavioural retargeting is another form of Online Behavioural Advertising that enables us and some of our advertising partners to show you adverts based on browsing patterns and interactions with the site away from our sites. For example, if you have visited the website of a car dealership you may start seeing adverts from that same dealership site displaying special offers or showing you the products that you were browsing. This allows companies to advertise to website visitors who leave their website without making a purchase.

If you want to opt out of receiving Online Behavioural Advertising this does not mean that you will no longer receive advertising when you are using our sites.

Our websites uses JavaScript to detect the use of ad blocking extensions for web browsers, we do not store any information on users’ devices and do not process any personal data.

Links to third party websites

When you click on advertisements or links on any of our sites, you will leave that site and go to a third-party site, which is outside of our control. When we place an advertisement on one of our sites, it does not signify that we are endorsing that advertiser’s product or service. We do not accept responsibility for the content, have no control over and our Privacy Policy does not apply to these companies, sites, or content and if such third-party sites collect personal data, we cannot control how this data is processed, stored, or used. We advise that you read their data collection statements, which accompany any registration, and their Privacy Policies before you submit your personal information

Using our websites from outside the UK

We use servers located in the EEA to store data. When you submit your details and in whichever country you are situated you agree to the data being transferred to the EEA and processed under the terms of Regulation (EU) 2016/679 (GDPR) including any implementing data protection legislation in the UK. If you are not in agreement please do not add your personal details on the website. GoodAutoBlog makes no representation or warranty that the content and materials on the Website are appropriate or available for use in locations outside of the United Kingdom. Those who choose to access the Website or use the services from other locations do so on their own initiative and at their own risk, and are responsible for compliance with local laws, if and to the extent applicable.

How we keep your personal data secure

GoodAutoBlog’s security policies, rules and technical measures have been implemented to protect your personal information from unauthorised or improper use and from accidental loss.

All our employees and data processors that have access to, and are associated with, the processing of your personal information is legally obliged to respect the confidentiality of your data and are bound by contract to do so.

Note that some of our websites provide forums and commenting facilities where you can post information. When you do so, be aware that other visitors may collect any information you make public.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

Contact our Data Privacy Team

If you have an enquiry or concern about the contents of our Privacy Policy or our handling and use of your data, please email the Privacy Team on privacy@goodautoblog or send a letter to The Privacy Team, 34 Clive land Street, Birmingham, B19 3Sh, UK.

If we decide to change our Privacy Notice we will post these changes on this page so that you are always aware of what information we collect, how we use it and in what circumstances we disclose it.