Audi is expecting to improve the customer experience in the U.S. The customer experience will be improve this year by following an obliging 2020 for its close to dealer association. As the Head of Audi of America, Daniel Weissland perceives that the new dispatch of the e-Tron GT has permitted Audi the opportunity to all the basic certain interface with its customers.
“What we can impact and it’s certainly one of our focus points. We want to increase our customer experience” Weissland uncovered to Auto News. “We have the best and most electric thing portfolio in 2021 that we ever had. Includes the E-Tron GT coming, and later the year, the Q4 E-Tron and the Q4 E-Tron Sportback. We ultimately have an effective electric portfolio.”
Weiland believes it is major for the dealership of a brand to be proactive in the way they regulate the customers and to incite them. “No matter what, I’ll supervise it. Notwithstanding, I will do that” “From a premium viewpoint, the customer should not have to demand it. You should not just meet the customer expectation from the basic touchpoint but you should beat it.” He explained.
Audi improving their customer experience
Don Flow, the Audi transporter council chairman, added that the Covid pandemic compelled the relationship to adapt and make the changes, which were made easier by Audi guaranteeing to do the combating sellers the incentive payments around the start of the pandemic. In life, certain things need to wind up changing our behavior. The reason is that people like to sit in their comfort zone. The COVID obliged us all outside of our comfort zone” Weiland said. “Liberated from COVID, I think our industry is changing so much. The customer suppositions are changing so an extraordinary course of action, the behavior is changing so much. We are not set up to wander outside of our comfort zone, there is a risk that we are surrendered.”